The internet has transformed business in the 21st century. The way individuals browse, access, and purchase services, products, or information is completely different than it was before the internet. At the center of this is the website.
Every company, business, and organization that does business on the internet has a website. The cost of creating, operating, and maintaining a website, as well as the labor, is similar for large and small businesses alike. This allows them to compete on a more level playing field than offline.
Many small businesses still don’t have a website, but it’s not too late – we’ll teach you everything you need to know about website design, website development, and how to create and run a website for your small business.
What is a Website?
A dictionary definition of a website is an address on the internet that provides a specific web service and stores information about it. To put it simply, a website contains all the information about the service it provides to its visitors. Some of the most common types of websites are YouTube, Google Translate, Next, and, with the recent OTT craze, Coupang Play.
Your website grows as the number of visitors and visits increases, so increasing the number of visitors and visits is what your website needs to achieve. If you have few visitors and few visits, in other words, if your website traffic is low, your website ranking will never rise.
How can I increase my website ranking and website traffic?
The secret lies in website development and website design, which are essential elements of website creation.
What is website development?
To put it simply, website development is the task of constructing the framework of a website. All websites are created through website development. The completeness of website development depends on the quality of coding and how well the needs and behaviors of website visitors are understood and applied to the website structure.
As the importance of online businesses and websites grows, so do the number of academies that specialize in teaching website creation coding. However, hastily learned website creation coding skills alone are not enough to captivate visitors. This is because it requires many years of practical experience and know-how. Therefore, when requesting website development, you should first look at the company’s developer experience.
What is website design?
Website design is just as important to a website’s success as is website development. In fact, many websites don’t experience a boost in website rankings because they have a design that doesn’t engage users. Just like with design, you need to have a diverse website portfolio and know-how to succeed in order to know the points that will captivate visitors.
That’s why you need professional help. There are actually a lot of things to consider when designing a website, most notably that you need to make sure all the design elements fit into the layout of your website. The layout of your website will change depending on the type of website you have, the tools you use to create it, and the search engines that expose it. Website design experts have all of these layouts in the form of website templates, but website beginners often waste their time just looking up standard information.
Zeta Production produces professional and trendy design elements such as website icons and website mock-ups. Looking for the most perfect website design? Contact Zeta Production’s web design services today to get started with a free consultation.
Why Your Small Business Needs a Website
According to the International Telecommunication Union, an agency of the United Nations, 98% of South Korea’s population uses the internet. Online businesses have long since overtaken offline businesses in terms of volume, so not having a website is like giving up on more than half of your potential customers.
Not only small and medium-sized businesses with low promotional infrastructure and low awareness, but even large corporations must create a website.
Below are some of the benefits of creating a website.
- Expand your audience reach: The Internet connects the entire world. Even if you have no plans to enter the global market, there are many reasons to create a website. This is because the most effective way to promote a business is through a website.
- Access to online markets: A large percent of the population uses the internet. Consumers in the 21st century are more comfortable shopping and buying online. Therefore its almost imperative that you enter the online market and grow your brand awareness.
- Efficient marketing planning: Marketing performance is all about getting good results on a small budget, especially for small businesses. If you have a website, you can get to know your audience and market effectively with less money.
- Engage with customers around the clock: Your website doesn’t close when your employees leave the office. It enables you to communicate with customers at all hours, in all time zones, enhancing points of connection and optimizing engagement. You need a website that operates 24 hours a day for customers who do not know when or where to visit.
How to Create a Website in 4 Steps
How can I build a website efficiently? Let’s break down the essentials of how to build a website in 5 minutes.
1. Establish your website’s purpose
The first step is to establish the purpose of your website, whether it’s an eCommerce website, an informational website, or a combination of the two. At the same time, you need to identify your target audience and create a content strategy. The clearer your purpose is and the more thoroughly you plan, the easier it will be to design your website, manage your staff, and achieve your goals.
2. Choose a website creation method
How you choose to build your website depends on your situation. If you have in-house developers who can build websites, it makes sense to do it yourself. But if you don’t, you’ll need to find a website builder, website builder site, or free website builder tool.
Choosing the right platform is of utmost importance. Platforms such as WordPress and Wix provide user-friendly interfaces and various templates. Zeta Production’s website creation services use the most trendy technologies to create 100% customized websites.
3. Estimating the cost of building a website
It is also important to estimate the cost of creating a website . This is because when creating a website, money is incurred in more areas than you might think. Typical cost-generating factors include website domain, hosting, themes, and templates.
Cost of using a website domain
Your website’s domain is the address of your website. The domain name is up to you, but most people choose to make it the same as their brand name. The most important thing to consider when setting up your domain is that it should be memorable to your customers and easy to type into search engines without typos.
When you use a domain, you have to pay for it. This is usually an annual payment, and the average domain costs between $10 and $50. Occasionally, there are companies that offer discounts on domain prices, but there are many unscrupulous companies that will only offer a discount for the first year and then sneakily raise the price after that.
Numbers and symbols can be misspelled when typed into a search engine, or they can produce completely wrong search results. Long or complicated domain names also don’t make life easier for search engine users. And most importantly, using a domain name that already exists won’t give your website a competitive edge.
Website hosting costs
Website hosting is the process of delivering the content of a website to the Internet. Simply put, it is a service that provides servers for websites to use . Website hosting is most often bundled with domain provision and packages. The cost of hosting varies widely, with some providers charging as little as $1 per month and others offering unlimited traffic for around $30.
However, we do not recommend selecting a company based on low prices. Hosting is a very important factor in maintaining website accessibility and performance. If an unstable server is used, content and information on the website may not be properly delivered to Internet users. Therefore, we recommend choosing a company with a proven track record. Providing prompt customer support in case of technical issues is also important.
Website theme/template costs
Website theme and website template are the elements that determine the overall design of your website. If you have an in-house designer, you may be able to create website themes and templates yourself. It’s important to customize colors, fonts, and layouts to reflect your brand’s personality.
When you build a website with WordPress, you can use the default themes provided by WordPress for free. With the rise of mobile users, responsive web design is also becoming more popular, as it adapts to the mobile environment. There are also many companies that create custom themes and templates depending on the features of the website you want to create. Most of these companies offer their services for between $750 and $1125.
Zeta Production offers affordable WordPress theme development and landing page design services with responsive web design as a standard option.
Website plugin pricing
If you want to add specific features to a website created through WordPress, website plugins are essential. For SEO optimization, you need plugins like Yoast SEO or Rank Math. You’ll also need plugins to add features that are essential for eCommerce websites, such as product purchasing, shopping cart systems, and automated question and answer systems.
While there are many free plugins available, we recommend using Euro plugins to ensure security and technical maturity. On average, plugin prices range from $40 to $200. When installing plugins, be mindful of program security, and remember that using too many plugins will overload your website and slow it down, which is not good for long-term growth.
4. Keyword research and content publication
Once you have completed all of the website design and website server setup, including hosting , you need to organize the content on your website. Your content should contain keywords that target the audience and market you set when planning your website. Therefore, keyword research must be conducted first in order to publish efficient content.
Many keywords are already claimed by large websites with a strong online presence, but don’t worry. With the help of a professional keyword research tool, you can find keywords that are competitive enough to be used in your content, in addition to those claimed by large corporate websites. Zeta Productions offers the option of professional keyword research in web planning and WordPress consulting services.
Researching keywords to organize your content around? Try these tools.
- Ahrefs
- Semrush
- Ubbersuggest
- Moz
How to create content for your website
When creating website content, quality is just as important as keywords. If you’re not persuasive or professional, you won’t engage your website visitors. If you consistently deliver valuable content, you’ll not only capture the attention of your visitors, but you’ll build trust, authority, and a loyal customer base.
The era has come when search engines can also understand the quality of content. It uses its own algorithm called a crawling bot to understand the content composition of a website. There are a few pieces of content that crawl bots look for the most, and if they don’t have them, they’ll judge your website as low quality and won’t give it top placement.
When building a website, here’s a list of content that should be published first:
- Homepage content
- About Us content
- Blog content (informational blogs)
- Contact Us content (customer engagement)
- Privacy Policy content
- FAQ content (frequently asked questions)
- Product Detail pages (especially important when building an eCommerce website)
Conclusion
To reiterate the most essential point: creating a website is an absolute necessity in the age of web business. A small business website can easily surpass the influence of a large company website. Create a website to not only attract potential customers but also expand your business infinitely.
If you need help realizing this vision, Zeta Production’s premium website creation and development services may be the solution. Start building a website that can take your business to the next level with Zeta Production’s website creation service.
Now that you know the basics of what you need to consider when creating a website, check out more about how to plan your web business more fully and create a strategy that works for you.
